This is not intended to imply that they are unimportant - quite the opposite. I asked Gartner some explanations, and this has been the answer I received from a spokesperson.īecause this Hype Cycle pulls from such a broad spectrum of topics and is intended to be dynamic, many technologies are featured in a specific year or two, but are not tracked over a longer period of time.
It’s a bit weird that AR has been in the trough of disillusionment for 2 years and then it has become mature immediately. Gartner Hype Cycle in the last three years (Image by Gartner) It is also very interesting to compare the hype cycles of the last three years, and observe how AR and VR have moved across time. I think that Gartner is considering especially businesses for its graph, and that’s why AR and VR may be considered mature. Regarding the consumer market, instead, in my opinion, VR has just exited the trough of disillusionment (do you remember when in 2018 all people were saying that VR was dead? Pepperidge Farm remembers…), and AR is probably entering it (do you remember the big hype about mobile AR that was going to revolutionize everything and now almost no one uses mobile AR apps, if not for applying face filters?). This means that AR is taking foot in the enterprise. As an AR/VR consultant and developer ( contact me in case you need my help!), I’m noticing that many companies are started becoming interested in augmented reality and its possible integrations inside their business, especially for maintenance or for marketing. Personally, I think that for the enterprise, VR is already usable and used, and so belongs to the plateau of productivity (the rightmost part of the hype curve) while AR should be in the graph on the slope of enlightenment. It’s an important validation for our market. The fact that all immersive technologies have been flagged as mature by it means that many more companies will believe in their potential and will want to implement them. You may believe them or not, but for sure Gartner is a very important company upon which many business people base their decisions. This means that for Gartner, AR and VR are now both mature technologies, and that’s great. As you can see, there is no mention of AR (Image by Gartner) It shows the current status of emerging technologies according to Gartner, from when they become visible to the market to when they become usable and profitable. Some days ago, the new Gartner Hype Cycle has been released and this time, as you can see here below, not only there is no mention of VR, but there are also no references to AR and MR ( Thanks Kevin Williams and Sam Watts for having made me notice that). with more efficient prototyping procedures) and improve their productive processes (e.g.
#Gartner hype cycle 2019 plus#
I think that Gartner was not referring to the consumer market, where VR is still unripe (even if devices like the Oculus Quest and the Vive Focus Plus are helping it in becoming more widespread), but at the B2B one, where VR is already helping companies to spare money (e.g. This meant that for Gartner, VR was not an emerging and experimental technology anymore, but it had already become something usable and useful. This news comes one year later than a similar one regarding Virtual Reality: in a popular post of mine of 2018, I highlighted how in that year VR had disappeared from the Gartner Hype Cycle (the curve showing the current maturity status of all emerging technologies).